The Demise of Christian Bookstores

Publishing a book is not an easy task. Traditional publishers want you to get a literary agent and won’t accept manuscripts if you don’t. A literary agent can be good or bad, but mostly they are limited by their own perspective on what will sell. What sells is frequently not really connected with the Bible or good Bible teaching but more likely something based on feelings only loosely connected with the Bible. If you write a book, as I think I have, that is not only biblical but comes from an unexpected direction then you are pretty much out of luck with traditional publishing. You won’t even get a second look.

Another huge problem in publishing is the Christian bookstore. My wife and I are getting ready to take another trip to see family in San Diego. So I thought perhaps it would be a good idea to buy some copies of my book and take them around to the bookstores there and see if they would like to carry some copies. I started researching on the web to find the stores and got a shock. One chain calling themselves Family Christian had just closed (something like 240 stores) after filing for bankruptcy a couple years previous. Another chain calling themselves Lifeway tells me on their website that they don’t accept Product that is self-published. The “Product” must come from a traditional publisher or a literary agent. A third option I remembered in San Diego was the Evangelical Bible Bookstore which was famous for a long time because they carried a lot of serious theology books, were very knowledgeable and helpful, and discounted their books. To my surprise they had gone the way of many independents and closed their doors too after 40 years in business.

Locally, the three or four independent Christian bookstores we used to have are also out of business. The only stores around here are a Barnes and Noble (not exactly a Christian hotspot) and a couple of church bookstores. We used to have a Borders also, but they bit the dust some years ago. You would think we could maybe try the church bookstores and see if they would carry our book. But the problem with the church bookstores is if you have a book that is not “church friendly,” such as our book Whole Bible Christianity, or you are not one of their own famous people or pastors, you are not going to get a fair hearing from them. They only carry stuff with which they agree, usually written by their own people.

The church bookstore does okay because the overhead is paid by the church, and they don’t have to meet sales goals. They are present just to push the publications and music of the particular church or denomination. Catholic bookstores sell Catholic books, Calvary Chapel sells books by Chuck Smith or others of their pastors, Christian Science sells their own teachings, and so on. Since Whole Bible Christianity just teaches the Bible, and we don’t push a particular church teaching, we are out of luck.

So why is the Christian bookstore (or even just bookstores in general) disappearing from the landscape? Many people jump to blame the internet, and Amazon in particular. They have a point. Amazon has a tremendous selection, fast shipping, discounted prices, and are open 24/7. But did the rise of Amazon kill the bookstore, or did Amazon and others like them come into existence because the bookstore wasn’t getting the job done in the first place? Did Amazon kill the bookstore, or did the bookstore help create Amazon?

In my estimation, Amazon or the internet in general has not killed the bookstore. It is also not the main factor hammering the traditional publisher either (traditional publisher sales, Christian and otherwise, are also slumping). Two things I think are doing it. One is the lack of vision; the ability to discern what people need and would want, or if you will, the ability to tell the difference between a good product and a bad one. The second is the church itself.

Publishers and bookstores have to make money. Printing is expensive, and carrying space in stores costs money. If a publisher prints a bunch of copies of a book and they don’t sell, it can get costly. A bookstore has limited space, so if a book doesn’t sell it is a double whammy because the space could’ve been used by a book that did sell. So the industry is forced to gear all of their decisions around what will sell. If they make a mistake it can get real expensive real quick. So the nature of the market causes them to be super cautious. The publishers use literary agents to sift the writers material, which helps a little, but the literary agents work off of commission and tend to be extra cautious also. They have reputations to protect too, because if they keep recommending books that bomb then they will not be able to continue in the field. Everything is driven by money, which is not necessarily a bad thing (costs have to be paid somehow) but it tends to make people in the industry want to find the guaranteed “sure thing” and stay away from stuff they simply don’t have the vision, skill, imagination or judgment to evaluate properly.

A couple of cases in point. The first Harry Potter book was universally turned down by every publisher by the account of J. K. Rowling. A book called The Shack which has become a multi-million bestseller (although I think it is a piece of trash) was also turned down by everyone. Many more examples could be listed, but I think you get it. People in the book industry have purposefully become dumber than a sack full of hammers, too afraid to take a chance because of the dollars involved and reputations that could suffer.

The same problem afflicts the Christian book industry. But another problem serves to double the damage, and that is the church. I will go out on a limb here and say that the church doesn’t teach the Bible anymore. They just teach opinions about the Bible. Pastors, priests and rabbis have (in general) made themselves into champion ear-ticklers. They have convinced themselves that no one wants the truth, because the truth may not fill the pew or the offering plate. The lure of a bigger paycheck, a mega-church or a spot on late night talk shows is too strong for most of them.

Obviously, the Bible is the champion bestseller in history, so why would we back away from teaching it? Money and ego, again. It is easier to write and sell a book catering to the latest fad or to sentiment than it is to take the time to learn and teach the Bible or anything from it. You also don’t (seemingly or immediately) get very far with Bible teachings because those require humility to learn and teach.

Fortunately, God doesn’t need the world’s systems (including the worldly church) to get His Word out. One way or another He gets the job done. His Spirit is causing all sorts of people all over the world to wake up and embrace the pure, plain, soul-saving teachings of the Lord of Life. We may or may not be able to sell a single book, but His work goes on and on for eternity. His holy, just and life giving will is being done, and you can come along for the ride if you want. A bookstore could find that the difference between bankruptcy and success lies in the radical marketing concept of the Book that beats all others. Publishers would see fewer reverses if they would just commit to serving up the meat of the Word instead of the bland, nutrition-less saccharine they insist on providing at the present time. If we submit to His Word we find that judgment for finding what really matters comes roaring back.

The bookstore, the publisher, and the church/synagogue are sowing the seeds of their own demise. Blame Amazon if you want and it makes you feel better. But you might want to look in the mirror instead.

Shalom
Bruce

Crucifying Another Christian

Well, they’ve got another Christian up on the cross.

The Duggar family is the latest to donate a sacrificial lamb for the slaughter, and the morally bankrupt media are gleefully driving in the hypocritical nails. The corrupt and flaming leftist Lena Dunham writes a book detailing the sexual abuse of a younger sister and the Pontius Pilates of this age just yawn.

But a man who has proven himself to be an exemplary adult, who paid for his sins while still a minor, and whose record should’ve been sealed, has those same neo-Roman officials washing their hands.

You and I both know what is really going on. The people who don’t shrink back from following God are being torn down, just like that guy who walked here 2,000 years ago. This world cannot stand anything or anyone associated with God, especially those high profile people who make People magazine. The goody two-shoes are despised and always will be. Even reformed, repentant goody two-shoes are targets, not because what they have done is so wrong or so different from the normal behavior of the godless but because the depth of godless hate runs so deep. Those oh-so-tolerant Canaanites simply will not tolerate someone who reminds them they are on a path to hell.

If the Duggars are smart they’ll be preparing lawsuits as I write. Hopefully they won’t chicken out and hide behind a few frequently misinterpreted Scriptures about loving everyone and letting God be the judge. There is more at stake here than just hurt feelings or resignation from a job. The fight is not physical, it’s spiritual. Christians are being wrongly maligned left and right (mostly left) and there are solid biblical reasons for using our God given judgment to push the darkness back even if only a little. Our weapons might be spiritual, but there’s nothing wrong with smacking the lions on the nose with a sword every once in a while. Or the Pilates.

Shalom
Bruce

A Whole Bible Look At Romans 9 through 12

The third video in our Romans series is up, and I’ll bet you’ve never heard Romans this way!

Shalom
Bruce

Making It Personal

Hosea 6:7–10 (ESV)
7 But like Adam they transgressed the covenant; there they dealt faithlessly with me. 8 Grand Junction is a city of evildoers, tracked with blood. 9 As robbers lie in wait for a man, so the pastors band together; they murder on the way to Denver; they commit villainy. 10 In the house of the United States I have seen a horrible thing; Ephraim’s whoredom is there; the United States is defiled.

Sounds a little different when we make it personal, doesn’t it? Grand Junction is where I live; interstate 70 runs through it to Denver. Okay, pastors don’t really band together to murder. Yet. But the similarities are there.

You could probably do this yourself with your own town and country. Because while it may not be an exact match, the whoredom of Ephraim is all over.

You’ll maybe say, “But we don’t have idols!” And I’ll say, “Are you sure?” Idolatry is not just a statue. It is really self-will. Self-seeking. A statue is just one expression of self-will. There are many others, such as movie or music stars, your job, your house, your church, or your position in the community. There are lots of expressions of self-will, and not all of them include a statue.

Idolatry is anything short of complete devotion to God. That’s why He hammered it so much in the first two-thirds of the Bible. A little bit of cheating, and next thing you know we have the whoredom of Ephraim with the judgment of God coming soon. Adam and Eve were idolatrous; they didn’t have a statue either, but they made decisions based on what THEY thought was good or right, and not what God said was right. We do this every day in almost every way. A statue is wrong because it represents the start of going our own way. Self-seeking my not utilize a statue, but it is still idolatry.

Churches have been leading the way into self-seeking idolatry for a long time. Every time someone preaches that “we can’t do the law,” or “Jesus fulfilled the law so we don’t have to follow it” we have another step toward the whoredom of Ephraim and the judgment that will surely follow. Every step away from His Word is a step further into idolatry, whether we use a statue or not. Sitting in judgment on God’s Word is, as surely as Adam and Eve kicked themselves out of the Garden, the crooked path to whoredom.

Try making other passages more personal by inserting your name or your church’s name or the name of your own town here and there. We’re pretty much doing the same things, after all. It might help us to realize that a journey that takes us a thousand miles away from God starts with a simple step of self-seeking. Just because there is no idol in the house doesn’t mean that we aren’t just as idolatrous as ancient Israel.

Happily for us, He is merciful in His warnings. We are being warned in no uncertain terms. Beast attacks, disease, earthquakes, volcanoes, tsunamis, drought, wars and rumors of wars are on the increase. He is telling us to repent and return to Him. Everyone wants to make the Bible more personal when it comes to blessings. Shouldn’t we personalize the warnings too?

Shalom

Bruce

Atheism: The Seinfeld of Religions

New video just got uploaded to our youtube channel which is already raising the ire of atheists (shown by their clicking of the dislike button and the comments they make). I couldn’t be happier. Like I told one of them who made a disparaging comment that my dad used to say, “Throw a rock into a pack of dogs and the one that barks the loudest is the one that got hit the hardest.”

Boy are atheists going to bark now.

Shalom

A Whole Bible: The Acts 15 Council

A favorite tool for part Bible Christians to hammer God’s Law back into insignificance is Acts 15. It is claimed that this council met to eliminate the Law once and for all. We have a choice: we can listen to the rhetoric, or we can read it to see what God really says. Wow, what a concept, huh?

If the Law was eliminated, then why give us four laws right from The Law? And if only the “moral” laws were passed through, then why give us three laws that are ceremonial and a fourth that could be related to ceremonial? Why does James say that Moses is taught in the synagogues every Sabbath, showing that the Law is still going to be taught, that it is going to be taught on the Sabbath, and it will be taught in synagogues?

Nothing about the modern teaching makes any biblical sense. What does make sense is our video that discusses the actual contents of Acts 15 and the biblical context. Instead of eliminating the Law, the Acts 15 council unquestionably reaffirms and establishes it.

Shalom
Bruce

Deadly Affirmation

Six times greater chance of suicide.

Average life expectancy 8 to 20 years shorter.

Nearly 100% cheating ratio.

Eight times more likely to contract hepatitis.

Fourteen times more likely to contract syphilis.

5,000 times more likely to contract AIDS.

Above average alcoholism and drub abuse rates.

Almost 100% regression into steadily increasing violent actions including sadism, masochism, pedophilia and murder.

These are some of the statistics. They are the tip of the proverbial iceberg when it comes to the truth about the homosexual lifestyle. When we “affirm” this choice, either by remaining silent or openly supporting the choice of a friend or relative, we literally condemn the person to vastly increased torture, pain and suffering.

I know. I’m not supposed to say things like this in a blog post. I’m supposed to write stuff that makes you feel good. Jesus loves you and has a wonderful plan for your life. God will make everything better. There’s nothing really wrong with you – it’s the environment or your parents or your pastor or that pork you ate in your burrito last night. I’m supposed to continue making comfortable, soothing, encouraging music like those guys did on the deck of the Titanic, playing my heart out like there is nothing wrong, all while people are hanging on railings by their fingernails or clawing at the deck to avoid plunging into the icy embrace of death. But hey, as long as you can hum a tune as you’re going down it’s okay, right?

While only 2% of the population, homosexuals have much greater incidences of pedophilia, abuse, and murder. About 30% have had over 1,000 partners, about half of which they are with only once. A little fewer than half have had over 500 partners. This induces much callousness and indifference to the treatment of others. It hardens the heart and makes repentance extremely difficult. It also makes a mockery of marriage.

The reason more people don’t condemn the homosexual lifestyle choice and would rather “affirm” it? Because generally the behavior is a result of sexual abuse, physical and mental abuse, divorce and other sins coming from heterosexuals. We are the ones creating the homosexuals with our own hateful behavior. But we don’t want to renounce our sins, and we don’t want to be identified as the source of further evil. So we “affirm” the fruits of our own destructive lifestyle choices which in turn affirms our own sin.

The church has been the leader in backing away from God’s Word in order to “affirm” our own lifestyle choices. We have been giving ourselves permission to sin since sin entered the world. We don’t like the Law, and we call it “old” or “ceremonial” or at best for Israel only, so we can merrily indulge ourselves in whatever makes us feel better.

The gospel is not “God loves you” (though He does). It’s not primarily a message about you, it is about Him. The gospel is “God with us.” When God is with us so is His Word. We can’t have His love without also making the choice to affirm His lifestyle by living His Word. When we refuse to affirm the homosexual lifestyle, we affirm His lifestyle. We also affirm the fact that we are the ones responsible. We are the ones who divorce at the drop of a hat and will usually drop it ourselves. We are the ones abusing our children in hatred and thus encouraging them to turn to even more hateful lifestyle choices than our own. We are the ones who have abandoned His lifestyle. We have cut ourselves loose from the anchor of His Word in the bay of His love to drift out onto a sea of hate.

For the day of the LORD is near upon all the nations. As you have done, it shall be done to you; your deeds shall return on your own head. (Obadiah 15, ESV)

We are the ones who have to examine our own choices, confess and repent of the wrong ones, and affirm His ways over ours. There is hope and restoration available, but only in repentance, not affirmation of death.

Who is a God like you, pardoning iniquity and passing over transgression for the remnant of his inheritance? He does not retain his anger forever, because he delights in steadfast love. (Micah 7:18, ESV)

Shalom
Bruce

Jeff Durbin on Street Level Apologetics

A pastor at Apologia Church in Tempe, Arizona, Jeff Durbin gives a great presentation on some general apologetic approaches. I like his energy, his use of Scripture, and his willingness to be bold. He’s also got a lot of excellent points you could incorporate into your own conversations. Even if you are not as bold as he.

I don’t agree with all his positions. He misses the point of the Law, and tends to question Christian orthodoxy while holding on to many of it’s tenets with “closed hand.” But he still seems to have a great deal good to say; worth listening.

Shalom,
Bruce

Passover 2014

We are getting ready for our lamb barbecue tomorrow night, looking forward to spending time showing love for God by doing as He commands His people to do. We touch God and touch each other in an intimate fellowship that goes way past the physical markers and deep into a spiritual connection. His love flows to us, and our love flows back and between. We remember what God has done for His people, is doing, and will do. Remember means to speak or act on behalf of someone, which is why we can “remember” the future promises of God.

Some are speaking of the “blood moons” that will appear on this Passover and the Tabernacles celebration this year, as well as the same two holidays next year. I’m not big into that stuff, but it probably has some significance. Coupled with the increase in earthquakes, volcanic activity, and cultural degradation, we can definitely see that labor pains for the world are increasing. Maintaining our love for God through His commands is coming under attack at a greater intensity, but He said a “falling away” would happen before the end. Therefore be encouraged and keep your faith strong, standing on the Rock of His Word and our Savior Jesus the Christ.

I feel sorry for those who do not participate in God’s holidays, either because they just don’t follow God or because they classify His living oracles as “old” or “outdated” or for another group besides believers. Paradise awaits a change from a heart of stone to a heart of flesh, sensitive and trembling at His Word. All it takes is humble obedience to find out the nature of real love and spiritual renewal and refreshment. I feel sorry for those who choose their own way, like Cain, substituting their own understanding for God’s Word and offering slovenly disobedience through physical symbols such as ham and bunnies. The symbols show the disobedience in the balance of their lives, corrupt and unclean and spurning the love that is waiting. Compromise shows its fruit in sexual immorality and unfruitfulness through acceptance of behavior God said would cause death. No wonder they are known for hypocrisy. One cannot practice hate for God in trashing His commands and expect God to accept the resulting uncleanness using the cosmic eraser of Jesus. If we harbor iniquity in our hearts, our offerings mean nothing. “If you do well, will you not be accepted? And if you do not do well, sin is crouching at the door. Its desire is for you, but you must rule over it.” (Genesis 4:7)

Rejoice, children of God. Look up for our redemption draweth nigh. Stand strong in the Lord and the power of His might. Pursue righteousness through humble submission to every word of His glorious instructions. Hold fast to the hope He has given, practicing as best we can every tiny utterance from our loving God and Savior Jesus our Messiah. Eat His body and drink His blood, taking in every breath from God through His Word and breathing it back to Him. Rejoice as our meager offerings of obedience gain His regard and we find acceptance in Him because of our love and practice of His Word.

Shalom
Bruce