I have an active boycott life, meaning I’m always looking to avoid giving my money to people who hate me. I don’t drink beer very often, but I applauded those who stopped buying Bud Light. I’ve refused to buy Nike tennis shoes for several years now. I have many happy memories of Disneyland and Walt’s movies, but now they are ruining the “happiest place on earth” for my grandkids. Tickets to the parks are ridiculously expensive, way overpriced, not to mention gas and hotels, and Mr. Disney has got to be spinning like a top in his grave.
Some boycotts are not felt by the target companies, or at least they don’t admit it and blame lack of sales on other factors. The boycott of Bud Light was immense and could not be denied, so the corporate execs couldn’t hide that one, but some boycotts are more like a slow motion scene in a movie. I know because I am in the process of several myself.
It can take a while to “divest” interest in a product that one likes and has been buying for a long time. I have a drawer full of Levi’s Button Fly 501 shrink-to-fit jeans purchased over several decades for instance, and I really like the fit and the wear. Right up until they started going woke. I was determined to find another brand, so I tried some Wrangler’s. I found that I like their version of denim apparel better, and I like a zipper rather than the buttons. It took me a while to make the switch because I had to initially buy a pair of the Wrangler’s, which meant figuring out different styles and sizes. But I was determined to get away from the woke haters and kept plugging till I got comfortable with the new (to me) product.
The cardinal rule of business used to be that it takes a long time to win a customer’s loyalty, and once you lose that loyalty it is almost impossible to get it back. This axiom is still true, but it is obvious that modern business managers have forgotten. Or maybe they just presume on our loyalty, thinking that we are just stupid and unwilling to put in the work to find substitutes for their products.
So we see some quick effects from some boycotts, but just because the effects are not as dramatic and easier to hide doesn’t mean a slow-motion boycott is not working. It can take a while for the sales changes to be felt. JC Penny’s started a slide in sales when they decided that bathroom gender didn’t matter. Target is struggling with mounting losses. But Light will never recover, especially since there are many, many beers out there that are better. The woke will blame the loss of income on the economy or the weather or some other likely (to them) cause, but they won’t admit their error even when the corporate bigwigs are on the street and out of a job.
I may be taking a long time, but trust me when I say that come hell or high water I am determined to divest no matter how long it takes. I’m sure there are many who feel the same way and are pursuing similar goals. I think this is why stock prices are falling, sales figures are dropping like rocks, and businesses and banks are going the way of the dodo bird. The woke people are losing the loyalty of their customers, and they won’t get it back. Ever. Ta ta and tootle doo, you morons. I, and many others like me, are not going to look back.
The real reason for the woke stuff is the brain behind it. I’m not talking about the CEO’s and CFO’s. It’s evident that what ties all of the perversion and hate together is the Chief Hater, otherwise known as the Deceiver and Satan. He is real and he is the one directing the destruction of culture. The corporations and executives are just willing dupes. The Hater really, really hates God, and wants to usurp His authority and destroy His kingdom so he can take over. This is the reason to fight the woke culture and all that attaches to it. It’s a spiritual battle, and believers need to use every tool we have to sidetrack the “progress” and stay on track with our patient, loving God. We need to live His kingdom in every way, even if it means getting away from our favorite jeans or beer. It may not seem like a battle, but make no mistake it is a fierce conflict being waged not just with swords and shields but also with dollars and economic might.
Ezekiel 9:4–6 ESV. And the Lord said to him, “Pass through the city, through Jerusalem, and put a mark on the foreheads of the men who sigh and groan over all the abominations that are committed in it.” And to the others he said in my hearing, “Pass through the city after him, and strike. Your eye shall not spare, and you shall show no pity. Kill old men outright, young men and maidens, little children and women, but touch no one on whom is the mark. And begin at my sanctuary.” So they began with the elders who were before the house.